Reddit has become one of the most cited sources in Google results and AI answers. For B2B buyers it's where they look for unvarnished opinions: "has anyone actually used this?" That makes it valuable, and easy to get wrong.
The rules we work by
- Be transparent. Say who you are and who you work with. No fake accounts, ever.
- Answer the question asked. If the honest answer doesn't involve the client, say so.
- Follow each subreddit's rules, read before you post, and respect the moderators.
- Bring real expertise: specifics, numbers, and trade-offs, not slogans.
- Never manipulate votes or coordinate accounts.
What a good answer looks like
The best contributions read like a knowledgeable colleague replying in a group chat. They answer directly, explain the trade-offs, and mention the client only where it's genuinely relevant, with clear disclosure.
Finding the right threads
Look for discussions that match your buyer questions: people comparing tools, asking for recommendations, or describing the exact problem you solve. Older threads that already rank in Google are often worth more than brand-new ones.
If an answer would embarrass you once someone knew who wrote it, don't post it.