Blog
Notes on Google and AI search.
How B2B brands get found, cited, and recommended.
Cited vs. recommended: what AI search visibility really means
Showing up in the sources panel isn't the same as being named in the answer. Here's the difference, and why only one of them fills your pipeline.
Read article →Why your competitors show up in ChatGPT and you don't
It's rarely about having a better product. Four common reasons a B2B brand gets left out of AI answers, and what to do about each.
Read article →Reddit for B2B: how to help without getting banned
Reddit threads show up in Google results and AI answers constantly. Here's how B2B brands can take part honestly and usefully.
Read article →One expert interview, three channels: how we work
Your best material is already in your team's heads. Here's how a single conversation becomes website content, Reddit answers, and LinkedIn posts.
Read article →What we measure in a 90-day AI visibility pilot
Rankings alone don't tell you much any more. Here are the five signals we track, and the one outcome they all point to.
Read article →We'll check your top buyer questions across Google and AI search.