Quick answer
In 2026, AI search optimisation (AEO/GEO) costs CHF 770 to 1,670 a month for Swiss SME packages, CHF 1,900 to 10,000 for a one-off audit, and €6,995 to €15,995 a month for European B2B specialists. Tracking software alone costs about $95 to $495 a month. Across 214 agencies surveyed by First Page Sage, the median custom retainer was $7,200 a month on a six-month term.
REVEX sells AI search work, and its own prices are listed below alongside everyone else's.
Key takeaways
- Most agencies still quote by proposal. In First Page Sage's 2026 survey of 214 agencies, 41% sell custom retainers and only a minority publish a price.
- Swiss prices are lower than the international specialists'. The published Swiss range is CHF 770 to 1,670 a month for packages; B2B specialists in Europe start around €7,000.
- An audit is the cheapest way to find out if you have a problem. Published audits range from CHF 1,900 (REVEX) to €4,370 (Discovered Labs) and CHF 4,000 to 10,000 (Digital Leverage).
- Software is not the service. A tracker shows where you stand; it does not change what AI engines read about you.
- Price follows the off-site work. Writing pages is the cheaper half. Earning mentions on the sites engines cite is what costs, and what moves the numbers.
What the market charges
| Pricing model | Share of agencies | Typical price | Median |
|---|---|---|---|
| Custom monthly retainer | 41% | $3,000 to $15,000 a month | $7,200 a month, 6-month term |
| Tiered package retainer | 27% | $2,500 to $25,000 a month | $6,300 a month |
| Project or sprint | 13% | $5,000 to $40,000 | $14,500 |
| One-time audit | 8% | $1,500 to $12,000 | $4,300 |
| Hourly consulting | 6% | $125 to $325 an hour | $205 an hour |
| Performance-based | 5% | $1,500 to $4,000 base plus results fees | $2,600 base |
Source: First Page Sage, GEO & AEO Pricing Statistics: 2026 Report, quotes from 214 agencies collected July to October 2026.
What agencies actually publish
| Provider | Where | Published price | What it buys |
|---|---|---|---|
| Digital Creators | Lucerne | CHF 770 / 1,370 / 1,670 a month | Technical SEO for bots, structured data, semantic content, reporting |
| REVEX | Switzerland | CHF 1,900 audit; CHF 4,900 a month pilot | 20+ buyer questions on 4 engines, 3 runs each; pages, fixes and earned mentions in the pilot |
| Digital Leverage | Zurich | CHF 4,000 to 10,000 audit with strategy | Workshops, technical check, prioritised clusters, strategy |
| OutreachBloom | International | $3,400 or $4,900 a month | 10 to 15 pillar pieces, 40 to 60 Reddit engagements, 10 to 15 earned citations |
| Discovered Labs | International | €4,370 diagnostic; €6,995 to €15,995+ a month | Up to 20 to 30 content units, Reddit engagement, technical audits |
| Radyant | DACH | Projects from €10,000; from €7,000 a month | SEO, AI search, content and digital PR |
| Omniscient Digital | United States | From $120,000 a year | Full-service organic growth for B2B software |
| Peec AI (software) | International | $95 to $495 a month | Prompt tracking on 3 models, 50 to 350 prompts |
Read off each provider's own website on 28 October 2026.
What drives the price
How many questions are tracked, and how often. Measuring 20 buyer questions on four engines three times is 240 answers a month. Measuring 300 questions daily is a different product.
How much gets published. Content volume is the easiest thing to count, which is why rate cards lead with it. Discovered Labs' tiers run from 20 to 30 content units a month.
Whether off-site work is included. Mentions on other websites are the strongest signal we know of. In Ahrefs' 75,000-brand study, branded web mentions correlated with AI Overview visibility at 0.664, against 0.218 for backlinks. Earning those mentions takes research, pitching and relationships, so it is the expensive part of any retainer.
Languages. A Swiss company selling in German, French and English is paying for three sets of answer pages and three sets of sources.
Tool, agency or in-house
| Route | Monthly cost | What you get | Fails when |
|---|---|---|---|
| Tracking software | $95 to $495 | Where you appear, who appears instead | Nobody acts on the readings |
| Swiss SME package | CHF 770 to 1,670 | Technical and on-page GEO | Your gap is off-site, not on your pages |
| Specialist retainer | CHF 4,900 to €15,995 | Measurement, pages and earned mentions | The agency counts outputs instead of measuring answers |
| In-house | One marketer's time plus tools | Full control | The work loses to everything else on the list |
How to budget for a Swiss B2B company
- Start with a measurement, not a retainer. Ask 20 to 30 buyer questions on the engines your buyers use, several times each, and see whether you appear at all.
- If you are invisible, check the basics first. Can AI crawlers read your pages without JavaScript? Do engines recognise your company when asked by name?
- Fund the off-site half. Budget at least as much for earning mentions (reviews, trade press, podcasts, community answers) as for writing pages.
- Buy three months, then decide. Published case studies show first citations after roughly four to eight weeks. A 90-day pilot is long enough to see movement and short enough to stop.
Why REVEX prices the way it does
The audit (CHF 1,900) exists so a company can find out whether it has a problem before committing to anything; it is credited in full if a pilot starts within 30 days. The pilot (CHF 4,900 a month for three months) sits below the international specialists and around the median of the market, because a new agency should earn the right to charge more with published results. After the pilot, retainers range from CHF 3,900 to 6,900 a month depending on scope and languages.
Questions people ask
How much does GEO cost per month?
Published prices range from CHF 770 a month (Swiss SME package) to €15,995+ a month (European B2B specialist). The median custom retainer across 214 agencies in First Page Sage's 2026 survey was $7,200 a month.
How much does an AI visibility audit cost?
Published audits range from CHF 1,900 (REVEX) to €4,370 (Discovered Labs) and CHF 4,000 to 10,000 (Digital Leverage). First Page Sage's survey puts the median one-time audit at $4,300.
Is AI visibility software enough?
Software tells you where you stand. It does not change what AI engines read about you. It is enough if someone on your team has time to act on it every week.
Are there performance-based GEO agencies?
A few. In First Page Sage's survey, 5% of agencies price on performance, typically $1,500 to $4,000 a month base plus fees per result.
Sources
- First Page Sage: GEO & AEO pricing statistics, 2026
- Digital Creators: SEO für KI
- Digital Leverage: LLMO-Agentur Zürich
- Discovered Labs: pricing
- OutreachBloom: AEO and GEO pricing
- Radyant
- Omniscient Digital
- Peec AI: pricing
- Ahrefs: AI Overview brand visibility factors, 75k brands (May 2025)
- Alex Birkett: AEO case studies (time to first citations)